The design career shift from how, to what, to why
If I can characterise Service Design as a complicated form of designing What needs to be done (and then How), then Strategic Design might be characterised as a combination of Why questions, with a dose of What questions thrown into the mix.
Where do you start with your CX Strategy?
We've seen many people struggle to know where to begin, so here's a quick survey of the four major starting points in defining a CX strategy for your organisation.